TV Play-by-Play, Atlanta Hawks & Philips Arena
It was the fall of 1978. I had just been hired to my first, real, big-time broadcasting position: Sports Director of WTAR Radio in Norfolk, Virginia. A big part of my job was to broadcast college basketball for the hometown team, the Old Dominion University Monarchs.
Just before the season began, the general manager of the station announced that we would not only carry the men’s games, but that WTAR, the dominant AM radio station in Hampton Roads, would also broadcast women’s basketball games featuring the Lady Monarchs, a first for a station that big anywhere in the United States.
That’s how I met Jerry Busone, ODU’s life-of-the-party assistant coach for the women’s team. The Lady Monarchs were in their glory, with national championships led by the legends of women’s basketball: Nancy Lieberman, Inge Nissen, Anne Donovan, and coached by the highly successful Marianne Stanley.
It’s not easy being an assistant. You are there to serve at the pleasure of the head coach, while cultivating your own relationships with the players, their parents, school administrators, and sometimes, the radio announcer.But it was there that Jerry started formulating his leadership foundation, the essence of which is contained in pages of Off the Bench Leadership.
OFF THE BENCH LEADERSHIP
One of the great differences between sports and business is the scoreboard. It is very easy in sports to see at the end of the day whether you won or lost. Not only is it displayed on that scoreboard, but it’s also in every newspaper, website, and app the instant the final horn blows. It’s not so easy in business to see if you are winning and losing day by day.
But by using the wisdom on these pages, you will be able to judge for yourself and your team if you are moving toward victory on a moment-by-moment basis. It takes hard work, discipline, and practice—traits that coaches and athletes use on a daily basis.
Those traits are easily transferable from basketball to business. This is your playbook, the outline for unlimited success.Now get off the bench and lead.